Construct a creative and relatively cheap marketing campaign for the following games:
1.A good parenting game for young parents to be involving role-play/stimulations
I would advertise this game in a magazine review because this wouldn't cost anything but would be seen by people which would then lead to word of mouth.
2. An action/adventure game featuring a central female protagonist , designed to attract teenage girls to gaming
This game is targeting teenage girls which means internet sites for new releases would be effective. Another strategy is to set up product sampling so the awareness of the game's existence would increase.
3.A game designed to encourage literacy skills in young children, featuring a new range of domestic pet based characteristics
In this case , a sponsorship of a child programme would be best as both children and their parents would see it. However , if the cost of this technique is too high , other less traditional methods like magazine features would also work.
4.A non-violent game encouraging boys to develop their team/decision making and lateral thinking skills
Fan Based community websites could advertise this game as this would result in more boys seeing it. However , with more money, print adds would be better as they would be seen my many people including parents.
5.A platform game themed around 'life , 'family' and 'relationships' designed to appeal to pensioners.
This game could be advertised by print ads seeing as older people read and other low-cost methods like internet may not be seen as much.
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