My favourite game

The game I enjoy playing most is Sims 2 . Images of the game are displayed below:

'The Sims' Logo

Making a Sim 

Activity screen

Marketing Strategies

Construct a creative and relatively cheap marketing campaign for the following games:

1.A good parenting game for young parents to be involving role-play/stimulations 

I would advertise this game in a magazine review because this wouldn't cost anything but would be seen by people which would then lead to word of mouth.

2. An action/adventure game featuring a central female protagonist , designed to attract teenage girls to gaming

This game is targeting teenage girls which means internet sites for new releases would be effective. Another strategy is to set up product sampling so the awareness of the game's existence would increase.

3.A game designed to encourage literacy skills in young children, featuring a new range of domestic pet based characteristics 

In this case , a sponsorship of a child programme would be best as both children and their parents would see it. However , if the cost of this technique is too high , other less traditional methods like magazine features would also work.

4.A non-violent game encouraging boys to develop their team/decision making and lateral thinking skills 

Fan Based community websites could advertise this game as this would result in more boys seeing it. However , with more money, print adds would be better as they would be seen my many people including parents. 

5.A platform game themed around 'life , 'family' and 'relationships' designed to appeal to pensioners. 

This game could be advertised by print ads seeing as older people read and other low-cost methods like internet may not be seen as much. 

Video-game sales

The three main companies in the video-game world are : Sony , Microsoft & Nintendo. The top selling games of 2010 UK are Call of Duty:Black Ops , FIFA 11 , Just Dance , Red Dead Redemption and Wii Fit Plus which shows that the main genres are war and sport. 


The top consoles used are wii , xbox and ps3 with Wii being the most popular as it targets a wider audience. The top 7th generation games worldwide are Wii Play , Nintendodogs and Halo 3 with Wii play being sold around 23 million times.


 In the UK , a lot of games are being sold but compared to the worlwide number , it isn't as high. This tells us that games are being sold in the UK than in America or Japan because the population is smaller so less people buy the games.